Southern Arizona’s only independent, objective source for in-depth insight and analysis of commercial real estate.

Covers new developments, transactions, market trends, policy issues, as well as submarket and sector updates contributed by industry leaders.

Straightforward, reliable information that raises the bar for the commercial real estate industry.

Editor’s Insight: Mid-Year 2024’s Tide is Halfway Out

Our 2024 Mid-Year Update explores the reasons behind our real estate stamina. We’ve uncovered insights illuminating paths forward in this dynamic environment by analyzing broad market trends and specific investor behaviors. From the surging potential of fraud threats in artificial intelligence (AI) to the hidden gems in private markets, this update is a 58-page guide to understanding where the real opportunities lie in the face of global uncertainties.

Leading the discussion is Arizona’s Economy: Steady as She Goes by George Hammond, a highly respected specialist in economic forecasting. With a proven track record spanning over two decades, his insights are invaluable. He presents a nuanced view of an economy slowing down yet still delivering robust gains for Phoenix and Tucson.

Will White in Summer 2024: Race Against Time in the Land Game shows how the housing market is shaking out for Tucson with challenges and opportunities.

Reports of Street Retail’s Demise are Greatly Exaggerated by Nancy McClure, which gives an upbeat account of retail learning to co-exist with new technology, followed by CBRE’s Market Report of the Retail quarterly numbers.

Tucson’s Industrial market has been a hotspot for growth, which holds. Cooper Sutherland of Schnitzer, one of Tucson’s industrial developers, announces it’s time to grow again in Tucson Multi-Tenant Industrial Market to Receive New Schnitzer Properties Delivering 2025. Kameron Norwood makes his debut with us in Industrial Trends Strong for Tenant Representation. Gary Emerson adds to the Multi-Tenant Business Parks on a Steady Rise discussion. Followed by the latest CBRE Industrial Report: Strong Leasing Activity Promotes Vacancy Compression.

We then turn to Multifamily and the Marketbeat Tucson: Multifamily Q1 2014 by Allan Mendelsberg and Joey Martinez of Cushman & Wakefield | PICOR, which discusses a neutral outlook for the next few quarters.

The projects that are knocking it out of the park are Uptown Set to Welcome Innovative Tempo by Hilton Hotel and Casino Del Sol and the Pascua Yaqui Tribe, which released renderings for this project.

Vicki Etherton with Landmark Title warns us to be aware of The AI Impact: Increasing Fraud Threats in Commercial Real Estate.

Ajay Madhvani, MAI, has updated his fascinating report in A Tale of Three Cities: Revisited June 2024, comparing Tucson’s performance to its sister cities, Albuquerque and El Paso.

Then, in his humorous manner, Steve Cole, MAI, returns to the serious subject of Making Housing Available and Affordable.

We always thank you, our readers, for your continued support. This year, we wanted to congratulate our readers who have been recognized for awards and promotions in their fields. Kudos To Our Readers!

Ending the issue with Tucson MSA Multifamily Construction Activity that continues the construction boom with the highest number of new apartment units in the pipeline since 1986.

We sincerely thank everyone who participated in this Trend Report issue.

We are also grateful for the Trend Report team: Patti van Leer, Michael Rossmann, Melissa Vucijevic, and Jack Paddock.

We’ve already started work on our next exciting “Tourism and Hospitality” issue, subtitled “Pick Pima for Fun.” You won’t want to miss this one, but I know I say that every issue.

As always, we appreciate your feedback and welcome your comments. Come tell us “Hi” at https// under the “Connect tab.”

Stay Sharp with Actionable Insights!

Karen Schutte,
Trend Report
Managing Editor

About The Trend Report

Debuting in March 2008, TREND report is the premier real estate reporting service for Tucson and Southern Arizona, delivering relevant current, detailed information on a monthly basis directly from the sources involved in the stories. TREND report is the voice of the industry and is Southern Arizona’s only independent, objective source for in-depth insight and analysis of commercial real estate including new developments, transactions, market trends, current issues, as well as submarket and sector updates contributed by some of the commercial real estate’s most recognized experts.

TREND report raises the bar for the commercial real estate industry and is the elite, comprehensive source that all real estate professionals rely on for their news and data.

Team, Partners & Advisors

Our  Trend report Team: Karen Schutte, Managing Editor; Patti van Leer, our Production Artist; Michael Rossmann, our Senior Research Analyst; Melissa Vucijevic, our Bookkeeper; and Jack Paddock, our Web Engineer.

Scroll to Top